What does it check?

Grammarly, as the name suggests, checks spelling and grammar. That has been (and still is) its main focus. The paid version goes further, checking clarity, engagement, and certain non-inclusive wording. 

Witty  comes from another angle. It helps you to detect offensive language, hidden stereotypes and unconscious bias and then assists you to fix it so that you can be inclusive. In our view, preventing a biased expression is more important than forgetting a comma. That's why Witty checks bias in almost 40 different diversity dimensions. To make your life easier, it also checks spelling and grammar. 

Improving company culture, not only productivity

Witty is a combination of a productivity and an educational tool. Yes, it helps you to write inclusively faster, but additionally it also provides you with micro-learning bites on biases that hide behind the words. You become aware of bias on the go and learn how to adapt your behavior. Your team culture becomes inclusive. With Analytics coming soon, organizations even gain insights into the degree of inclusion. 

Grammarly has no aspiration to change culture.

In Witty's eyes, Language is much more than just a communication tool. It is a medium to change culture. 

Focus on B2B communication

Grammarly has started out as B2C with students and now offers Grammarly business for professional and clear communication. Witty took a B2B approach from the start. It helps employees to prevent damaging content or to alleviate communication risks with regard to internal and external communication as well as conversations among employees. Witty has built its algorithm "on the green field" to prevent falling into the trap of bias of established AI language frameworks.

In which language does it work?

Bluntly said: English is quite a simple language. Many other languages have a much more difficult structure, especially gendered languages. But all these languages belong to our cultural richness, and inclusion should be possible here too. That's why Witty, from the start, has covered English and German, and is planned to add more languages in the future. 

Grammarly only covers English.

How much does it cost?

Both Grammarly and Witty have a free version.  Grammarly's free version solely checks Grammar. Witty's free version checks - apart from Grammar - also over 40 different diversity dimensions.

Grammarly business plan costs $15.00 USD per seat/month while Witty business costs $ 14.90 USD per seat/month.

What about privacy and trust?

Trust from our users and privacy is our deep conviction. We take it very seriously and go much further than many other services.

• Witty collects all data anonymously. We can never associate any text you wrote with your profile.
• We never store your entire text. We collect a few words before and after the highlighted term (100 characters), and ONLY if a user accepts an alternative or chooses to ignore a highlighted term.
• Furthermore, paid users can choose to disable this context collection entirely.

While Grammarly doesn't collect any data in sensitive fields (like Witty), it allows itself to collect user content of all text, documents, or other content or information uploaded, entered, or otherwise transmitted by users.

So if privacy is dear to you, I guess you know what to choose.

User Management

Witty allows you to create a team up to three members in the free version. That way you ensure a consistent inclusive brand voice throughout your organization. You can create a team dictionary or configure rules for the whole team. In our paid version, these features are unlimited.

Grammarly doesn't allow you to invite team members for free.

Where do these services work?

Grammarly  and Witty are both browser plugins, which means they work while you write in sites across the web, such as LinkedIn, Facebook or Twitter.

Grammarly additionally works in many desktop applications such as Outlook or Microsoft Words. Witty not yet, but we will get there :).

To alleviate this disadvantage, Witty has created an editor where you can copy-paste your text.