Diversity & Inclusion for Marketing and Communications
Your customer base is more diverse than ever before. Non-inclusive messaging damages your brand and impacts marketing effectiveness. Use Witty to ensure all customer communications are inclusive and marketing investment is optimized.
«Inclusive marketing is a business growth strategy.»
MJ DePalma
Head of Multicultural & Inclusive Marketing, Microsoft Advertising
Examples of non-inclusive language in marketing and communication
Non-inclusive communication turns off target customers. Use Witty to identify and fix harmful communication before it reaches your intended audience.
Webpage
Social media post
Newsletter
Non-inclusive communication costs you money
Critical customer groups, including GenZ, women, and people over 50, pay particular attention to whether marketing and branding is inclusive. Non-inclusive communication has been shown to negatively impact revenue, profits, and marketing effectiveness. Does your marketing team communicate inclusively today?
GenZ
79% of GenZ stops buying brands they regard as macho, racist, or homophobic. About 80% refuse to buy goods from companies involved in scandals.
Women
Women drive 70-80% of all purchasing decisions. 85% of women say that if they like a brand, they will stick with it. Women gravitate to brands with strong values.
People over 50
People aged 50 years and older are responsible for more than half of consumer spending in the US.
The solution
Witty aligns values and marketing and supports more effective company communication with customers. 93% of marketers see Inclusive Marketing as a must, but only 1 in 10 perform an inclusive language review when creating marketing campaigns. They think it’s too hard and expensive to be inclusive, but it’s not.
Witty makes inclusivity easy.
Detect bias
Witty automatically detects bias in marketing copy by highlighting problematic language that may deter customers.
Choose inclusive wording
Witty suggests inclusive wording so marketers can create campaigns that address diversity in target customer groups.
Implement brand voice consistently
Witty helps streamline inclusive brand voice in all copy. Brand voice rules are stored centrally and provided to marketers while they are writing.
Analyze
Witty assesses diversity dimensions and helps your team address challenging areas and how they can change over time.
What Witty customers say
Rolling-out inclusive language and brand voice in a consistent manner is hard. Witty, being a cloud-based Software, makes it easy and effortless.
«Through inclusive language our stance as a diverse organization becomes tangible. Witty supports us in staying mindful.»
Alexander Haldemann
CEO of Publicis Group (CH)
«Witty's beneficial for outward-facing departments like Sales, Marketing and Customer Success. Watching out for linguistic bias opens doors to people who might otherwise ignore our messaging.»
Christian Langenegger
Customer Success Manager
«It's always exciting to change the text with the help of Witty. And at the end, you think, 'Oh, that reads much better now.»
Marion Riesinger
Marketing & Media Specialist
«The Learning Experience generated by Witty is very convincing. Witty’s feedback generated eye-opening Aha-moments for our employees and let them quickly become aware of bias.»
Head of People Experience and Global Internal Communications
Luxury Watch Brand
Write inclusive copy, effortlessly
Download Witty to create consistent, on-brand communication throughout your organization.
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