Empty word
It's overused and might distract from your message
To connect and engage your audience, avoid empty words and generic messages.
Basic Example
Advanced Example
Empty words are everywhere. They promise an attractive salary, tempt us with a flat hierarchy, or offer personalized customer experiences. These words are so vague and over-used, they’ve become meaningless. Empty words bore and annoy us. And the vagueness can feel calculated - like hiding because someone can’t or won’t be tangible. You want to help people connect with your message in a meaningful way? Be authentic. Be specific. Use numbers and vivid examples.
👍
Sure, we can identify easy opportunities. But what we love most as an inventive agency in digital marketing is to have a measurable effect on your sales with lead-generation campaigns that focus on emerging trends.
👎
Sure, we can identify low-hanging fruit. But what we love most as an innovative agency in digital marketing is to move the needle on your sales lead-generation campaigns that go outside the box.
Doesn't resonate with
- People working under time constraints, multi-tasking, or managing with a shorter attention span
- People from diverse language backgrounds and people with different ways of processing language
- People whose first language isn't English
- People looking for a credible source of information to make up their mind about something
Shout-outs
- Picture this: How the language of leaders drives performance (Chad Murphy & Jonathan Clark)
- Deloitte Chief’s New Year Memo is a Classic in Demotivation (article) (Lucy Kellaway)
- Deloitte Chief’s New Year Memo is a Classic in Demotivation (podcast) (Lucy Kellaway)
- Annoying Business Jargon [2021 Study] (Max Woolf)
- The Impact of Using Many Jargon Words, While Communicating with the Organization Employees (Ngueviuta Patoko & Rashad Yazdanifard)