Louise Longuépée, Program Manager at La Maison des Startups LVMH, explains why Witty stood out:
"This year, just like last year, one of the key trends is integrating artificial intelligence in a scalable way across many maisons, allowing us to involve a large number of employees without incurring high costs. It was also crucial for Witty to become multilingual. As a multilingual and multicultural group, with maisons like Tiffany in the U.S., others in Italy, and some in France, we operate in a global environment. Witty helps us work seamlessly across cultures. Another significant feature is its ability to provide concrete metrics on unconscious bias. While diversity is widely discussed, it can be challenging to gather actionable data. Witty offers comprehensive KPIs that allow us to quickly become aware of bias. One use case that resonates strongly with our maisons is creating inclusive job postings, which plays a big role in talent attraction."
When asked how Witty can boost the success of LVMH brands, Louise Longuépée highlights its impact on engaging with new generations:
"I think the success a startup like Witty can bring lies in how we connect with new generations—both as talent and as consumers. For recruitment, it’s about fostering an inclusive corporate culture that resonates internally. For consumers, particularly younger generations, inclusive culture and language will be key. Talent retention is a major challenge for large groups: hiring the right people and ensuring they stay because they align with the company’s values. This is one of the key areas where Witty provides real value."
When asked why Witty was chosen from among 1,500 startups, Louise Longuépée explains:
"Witty was selected because it directly addresses the innovation needs of the group. Each year, through our open innovation team, we conduct an ‘Innovation Needs Review,’ where we interview the 75 maisons of LVMH to understand their top priorities and trends in innovation. Last year, several key needs emerged: creating more inclusive job postings, improving gender parity, increasing the representation of people with disabilities, and recruiting talent from a broader range of schools—not just the most elite institutions. Another clear request was for tools that empower employees to independently foster inclusivity. Witty meets these precise needs, which is why we chose them. By the end of the year, our goal is to incorporate Witty into as many maisons as possible."
At Beekeeper, the commitment to creating an inclusive and diverse workplace is more than just a goal—it's a fundamental part of their identity. As a global company with 240 employees spread across multiple countries and representing more than 30 nationalities, Beekeeper understands that inclusion and diversity is key to innovation and profitability. However, fostering an environment where everyone feels included and valued can be challenging. That’s where Beekeeper’s proactive approach to Diversity and Inclusion (D&I) comes into play.
Louise Willoughby-Petit, Chief People Officer at Beekeeper, reflects on the benefits of Witty:
"When communicating, it’s easy to unintentionally offend someone without realizing it. What stood out to us is how Witty helps you learn as you write, thanks to its real-time notifications and feedback. Witty offers constant signals that help us stay aware of potential biases. That is definitely helping. "
MasonBreese Switzerland is a professional digital transformation company based in Zurich, offering services in Change Management, Digital Transformation, and Regulatory Advisory. Swithun from MasonBreese shares how Witty transformed their recruitment process:
"When we asked ourselves how to attract a more diverse group of candidates and sought expert help, things changed. We’ve been able to reach talents we hadn’t reached before, including a young woman with exceptional abilities and qualifications, who we likely wouldn’t have seen an application from in the past. This has been a serious benefit to our company. Historically, we received 0–10% female applicants; now, that figure is close to 30%. The investment was absolutely worth it—we’ve seen a direct return on investment. I think it’s terrific."