In an era where words matter more than ever, understanding and embracing inclusive language is a crucial aspect of fostering an inclusive culture within organizations. Inclusive language, deeply embedded in the discourse of DEI, reflects our evolving understanding of people, their identities, and experiences.
Inclusive language refers to communication that respects and acknowledges diversity by being sensitive to all backgrounds, identities, and experiences. It consciously avoids expressions that can exclude, marginalize, or offend certain groups of people. For instance, using "they" as a singular pronoun can respect and acknowledge those who do not conform to the binary male/female gender system. Similarly, referring to "humankind" instead of "mankind" includes all people, not just men.
The connection between inclusive language and DEI is intrinsic and powerful. Inclusive language acknowledges diversity, advances equity by respecting and representing all people, and fosters inclusion by making everyone feel valued and respected. In essence, it reflects the DEI principles in action, making it a crucial part of any DEI initiative.
DEI experts play a pivotal role in guiding and shaping the culture of an organization. As thought leaders and catalysts for change, they bring awareness to biases, facilitate challenging conversations, and promote strategies for inclusivity, including the use of inclusive language.
Their insights and perspectives are invaluable as they have a deep understanding of the complexities of diversity, bias, and inclusion. They are uniquely positioned to offer both macro and micro perspectives, understanding not only systemic and institutional challenges but also the individual experiences within those systems.
Through their words and actions, DEI experts illustrate the transformative power of inclusive language, showing us how words can either reinforce existing inequalities or challenge them, opening doors to a more inclusive and equitable society. Thus, their quotations and insights, like those collected here, offer us invaluable guidance on our journey toward greater inclusivity.
The 50 quotes that follow represent a diverse range of experiences and perspectives among DEI experts. They underline the significance of inclusive language in fostering a sense of belonging, respect, and equity in the workplace. These quotes serve as a testament to the power of language as a tool for transformation and the impact it can have in shaping more inclusive and understanding work environments.
Adam Travis, Head of Diversity, Equity & Inclusion (DEI) at Logitech
Holly Smith, Diversity, Equity and Inclusion Partner at Personio
Lily Kriegs, Inclusive Culture and Belonging Partner, Spryker
Suzan Elhajj, Operations Project Manager at Indeed
Rachael Evans, Co-Founder of NewEdj LLC, Strategist and Lecturer
Michael Ferrenbach, Founder and Managing Partner Diversity Academy
Nichelle Appleby (she/her), Founder Work Imagined
Prof. Dr. Janina Loh, ethicist at Stiftung Liebenau and an honorary professor at Hochschule Bonn-Rhein-Sieg
Raul Krauthausen, Founder of Sozialhelden e.V. ,
Author of the book "Wer Inklusion will, findet einen Weg. Wer sie nicht will, findet Ausreden."
Dr. Suzanne Wertheim, CEO of Worthwhile Research and Consulting, Author of the book "The Inclusive Language Field Guide"
Dawolu Saul, Director General Communications, Veterans Affairs Canada / Anciens Combattants Canada
Norman Müller, Founder of Tech-Startup Accelerator GENIUS ALLIANCE and Podcast Producer
Gudrun Sander, Director Research Institute for International Management, formerly Director Competence Centre for Diversity and Inclusion
Dr. Amaliny Yoganathan, Startup Advisor and DEI Speaker
Jackie Ferguson, Host of the top-rated podcast "Diversity: Beyond the Checkbox", VP of Content & Programming at The Diversity Movement, Author of the book "The Inclusive Language Handbook"
Adaku Okafor, Founder PhoenixRize Consulting, Award Winning Diversity, Equity and Inclusion Consultant
Tamara Thorpe, Principal Consultant at Language and Culture Worldwide, TEDx Speaker
Furkan Karayel, Author of the book "Inclusive Intelligence", Multi-Award Winning Global Diversity Inclusion Leader
Robert Gibson, Interculturalist, Author of the book "Bridge the Culture Gaps"
Bridget Greenwood, Founder of The Bigger Pie, Co-founder of The 200Bn Club, Women In FinTech Powerlist Standout45, Top 100 Women of The Future, European Women in Finance 2022
Sandra Ruiz Moriana, Senior Project Officer and International Consultant at UN International Organization for Migration (IOM), PhD candidate “Migrant women and labour market”
Avivah Wittenberg-Cox, CEO of 20-first, TEDx speaker
Hebatullah Issa, Founder of Disability Content Consulting
Sylvia Stevenson, Head of Diversity, Equity and Inclusion at Integrated Care 24
Máirín Murray, Impact Innovator at Digital Doddle, Creator of TechFoundHer, Co-founder of Tech for Good Dublin
Cynthia Hass, Director of World of Women Foundation
Leyla F Karaha, Lead Organizer Techstars Community Events, Founder of KPesa, Founder of YourY Network
Radhika Viswanathan, Head Human Resources at Ozonetel Communications
Monika Gostomska, Senior Diversity, Equity, Inclusion Strategist at Randstad supporting Google
Dr. Anne Graefer, Founder of GenderIQ
Silvija Delekovcan, Director People Team at Inspectorio
Daniela Felletti, Founder and Multilingual Diversity Equity and Inclusion Consultant at Talents Connection
Max Masure, Senior Inclusive UX Strategist, Inclusion Consultant at Wondros, Author of the book "You don't Suck, Overcoming Imposter Syndrome"
Brenda González Jiménez, Coordinator TU Darmstadt
All the quotes underscore the criticality of inclusive language in creating a healthy, welcoming, and progressive organizational culture. They touch on various themes, highlighting the broad spectrum of inclusive language's impact. Here are the recurring themes and novel insights:
The power of language in shaping reality: This perspective, shared by individuals like Mairin Murray and Monika Gostomska, points out that language doesn't just reflect our world; it shapes it. This echoes the linguistic relativity theory, suggesting that the language we use can influence our perception and cognitive processes. Use your words to shape a more inclusive, accepting world. Think of your language choices as part of a larger effort to change societal norms and expectations.
Inclusive language as a tool of respect, equality, and empathy: Many experts, such as Raul Krauthausen, Dr. Suzanne Wertheim, and Jackie Ferguson, highlight inclusive language's role in creating an environment where everyone feels acknowledged, seen, and heard. It's not just about meeting a requirement or following a trend; it's about empathy and recognition of individuality. Make an effort to understand and respect the identities and experiences of others. This requires continuous learning and unlearning.
Inclusive language for a strong corporate image: Some quotes, such as those from the Founder of YourY Network and Radhika Viswanathan, suggest that inclusive language can also enhance a company's reputation and brand.
Beyond diversity - belonging and affirmation: Dawolu Saul and several others speak about the evolving narrative of diversity and inclusion, which is now leaning more towards 'belonging'. Inclusive language can help people feel that they truly belong to an organization, moving past the mere acknowledgment of diversity. We must work on fostering a culture of belonging. Use language that invites participation and emphasizes the value of every individual’s contribution.
Addressing biases and stereotypes: Hira Ali, Brenda Gonzalez, and others emphasize the role of inclusive language in dismantling gender biases and stereotypes and the need for creating language policies that consider an organization's unique composition. Consciously avoid using language that reinforces gender stereotypes. This goes for all types of biases, not just gender-based ones.
Inclusive language in international contexts: Robert Gibson and Brenda Gonzalez underscore the importance of making sure everyone understands the language used within international teams, advocating for the importance of considering the diverse language and cultural backgrounds of team members. In an international context, ensure the language used is understood by all. This may involve implementing policies for clear and considerate communication.
Inclusive language for self-identification: Hebatullah Issa highlights the role of inclusive language in supporting the self-identification process. We must honor this self-identification by respecting the language preferences of individuals when referring to their identities. If someone prefers a particular pronoun or descriptor, honor that preference in your language use.
The role of technology: The Diversity, Equity, and Inclusion Partner at Personio brings in the role of digital tools in educating about inclusive language and facilitating long-term change within organizations. Consider using digital tools that can educate and promote inclusive language within your organization. Tools like Witty can be a game-changer, enhancing your understanding of biases and promoting empathy on a daily basis. With Witty, understanding and empathy are not just a one-time training, but an everyday reality.
Inclusive language in design: Max Masure provides an interesting perspective on incorporating inclusive language in user experience design, highlighting the importance of avoiding ableist language and promoting diverse representation. Inclusive language isn't just for spoken or written communication; it's important in design too. Be mindful of the language used in your designs, ensuring it doesn't exclude or marginalize any group.
Inclusive language serves as a cornerstone in building a diverse, equitable, and inclusive environment. It transcends beyond corporate buzzwords into the realm of mutual respect and empathy, fostering a sense of belonging among diverse individuals. Taking to heart the expert insights shared, we realize that the journey towards inclusivity is continuous. It demands a commitment to challenge biases, understand cultural nuances, honor self-identification, and leverage technology to foster understanding. As we strive to implement these lessons, remember that tools like Witty can support us on this journey. Witty aids in cultivating daily empathy and understanding, making inclusion more than a one-time training, but a lived reality.